You already know all about scarcity. The scarcer something is, the more people want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items a person … Read more

You may not be able to focus 100% on your target when you are planning on building a home business. There may be many reasons for this. Many other things constantly demand your attention and interrupt you repeatedly. That said, part of learning to focus is keeping your eye trained on the target no matter … Read more

You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money. How does that work? By getting personal. First, … Read more

So many products are simply a rehash of other products, and the same goes for books. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what if … Read more

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And … Read more

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars – … Read more

Here’s a ridiculously easy business you can run from Facebook using Facebook groups. It won’t take you much time, and it can net you a tidy little profit each month. Better still, you can create as many of these as you like. Grow them big enough, and you might make far more than $1,000 a … Read more

There are only so many hours in your day, which is to say, you can only do so much. In the beginning of your business, you’re probably doing everything yourself. But as things start working and making money, you’ve got to scale it up if you want to keep growing the business. If you don’t … Read more

If you decide you’re going to do something, do it. They’ve done dozens of studies over the years and they’ve found there is one major difference between successful people and unsuccessful people: Successful people launch. They get started. They get on with it. They just do it. Unsuccessful people get the same ideas and the … Read more

I feel almost silly writing an article on this topic, because I can sum it up in one sentence: Write about your own personal experiences in story form. That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth. So if … Read more